Mapletree Media · Strategic Hospitality Media Since 2006
Glitz
×
Mapletree Media
Hotel & F&B · Media Partnership Kit 2026

Where Singapore travellers decide where to stay, dine, and celebrate — and the production house that brings those stories to life.

🇸🇬Singapore Market
🇲🇾Malaysia Market
🏨Hotels & Resorts
🍽️F&B & Dining
203K
Monthly Readers
SG 129K · MY 74K
5:28
Avg Visit Duration
Longest in SEA hospitality media
1M+
Guaranteed Impressions
Per guide via Meta
20+
Years in Production
Hospitality & F&B specialists
50%
Earn SGD 10K+ / mo
SG reader household income
Part A
Glitz Editorial — Reach Singapore Travellers Planning Their Next Malaysia Stay
01
Platform · Two Markets · One High-Value Audience
Platform Overview

The region's most engaged travel planning platform.

When a Singaporean searches for a weekend escape in KL, a romantic resort in Desaru, or the best hotel buffet this CNY — Glitz is where they land. With 203,000 combined monthly readers spending over 5 minutes per session, Glitz.sg and Glitz.my are the highest-intent hospitality media platforms in Southeast Asia.

🇸🇬
Glitz Singapore · glitz.sg
Singapore's #1 Travel & Lifestyle Platform
129K
Monthly Visitors
5:11
Avg Duration
31%
Bounce Rate
8
Pages/User
SG Competitors · Monthly Traffic
Glitz.sgWINNER129,000
Buro.sg58,400
Harper's Bazaar SG41,200
L'Officiel SG18,900
🇲🇾
Glitz Malaysia · glitz.my
Malaysia's #1 Travel & Lifestyle Platform
74K
Monthly Visitors
5:45
Avg Duration
29%
Bounce Rate
9
Pages/User
MY Competitors · Monthly Traffic
Glitz.myWINNER74,008
Buro.my41,217
L'Officiel MY12,967
Harper's Bazaar MY3,532
🔍

Why Glitz outranks paid media: A Glitz travel guide published today will still rank when a Singaporean searches "best hotel in KL" next CNY, next school holidays, next Ramadan. Your competitors run paid ads that vanish the moment they stop spending. You're building permanent digital real estate.

02
Audience · Your Ideal Guest Is Already Reading Glitz
Audience Insights · Glitz Annual Survey 2025 · 2,000 Respondents Per Market

High-income. Travel-hungry. Ready to book.

Across Singapore and Malaysia, Glitz reaches the same high-value traveller profile: working professionals aged 24–46 with significant disposable income, a preference for quality experiences, and a habit of researching online before every booking decision.

🇸🇬Singapore Audience · Locals & Expats
58%
Female
42%
Male
Age Distribution
24–30 yrs
30%
31–37 yrs
25%
38–46 yrs
40%
Monthly Household Income (SGD)
50%
SGD 10K+/mo
35%
SGD 7–10K/mo
🇲🇾Malaysia Audience · Urban Professionals
53%
Female
47%
Male
Age Distribution
24–30 yrs
30%
31–37 yrs
25%
38–46 yrs
40%
Monthly Household Income (MYR)
40%
MYR 12K–23K/mo
35%
MYR 7K–12K/mo
Travel Planning Behaviour · SG Readers
Q: How often do you travel to Malaysia per year? (n=2,000)
4+ trips/yr
68%
2–3 trips/yr
22%
1 trip/yr
10%
Primary Trip Motivations
Hotel staycation / resort
74%
F&B / dining experience
61%
Shopping & lifestyle
48%
Wellness / spa retreat
39%
Booking Behaviour · Glitz Survey 2025
Research on editorial media before booking
82%
Influenced by online article to choose hotel
71%
Shared article with friends/family pre-trip
64%
Visited F&B directly from Glitz article
58%
Why This Matters For Your Hotel
Your next SG guest is already reading Glitz.
✈️
SG Is Your #1 Inbound Market
Singapore contributes the highest per-capita spend among Malaysian hotel guests — averaging 3.8 nights per stay vs 2.1 for domestic travellers. Glitz.sg reaches them at the exact moment they're planning.
68%
of SG Glitz readers travel to MY 4+ times per year
🍽️
F&B Drives Room Bookings
61% of SG travellers cite dining as a primary reason for choosing a Malaysian property. A Glitz F&B guide feature for your restaurant directly converts into room bookings from SG guests.
MYR 850
Avg daily F&B spend per SG traveller in KL hotels
📅
Seasonal Intent is Peaking
Glitz festive guides rank on the first page of Google during peak booking windows — CNY, Ramadan, school holidays, year-end. Be featured before your competitors even launch their promotions.
82%
of SG readers research on editorial media before booking a hotel
03
Content Formats · Glitz Articles — Two Ways to Reach Your Audience
Editorial Formats · Hotels & F&B

Guides that rank. Features that convert.

Every piece of Glitz content is permanently indexed on Google, amplified via Meta, and distributed to 18,000+ EDM subscribers. Two core formats — each suited to a different stage of the guest's booking journey.

🗺️
Annual Guides
By Location or By Thematic — top-of-funnel discovery
Property Showcases
Exclusive editorial feature — mid to bottom funnel conversion
Annual Guide · Type 1
Travel Guides by Location
Top-of-Funnel Discovery

Destination-led guides targeting SG travellers who have already decided on a city or region and are now choosing where to stay and eat. Your property appears alongside curated recommendations — permanently indexed, perpetually discoverable.

Live Examples — Click to View
Destination Guide
JB Travel Guide 2026 — Must-Dos
Resort Guide
Desaru Coast Travel Guide
City Guide
Best Private Retreats Near Singapore
Region Guide
Discover: KL, Langkawi, Penang
1M+
Meta Impressions Guaranteed
Permanent
Google Index · Ranks Year-Round
🎬

Video Option: Supply your existing brand reel or allow the Glitz team to organically produce a cinematic short-form video during a property visit. Embedded directly in the article — and repurposable on your own channels, website, and OTA listings at no extra cost.

Annual Guide · Type 2
Travel Guides by Thematic
Seasonal Booking Intent

Category-led guides for travellers who know what kind of experience they want — luxury hotels, wellness retreats, romantic escapes, family resorts. These rank for the high-intent search queries that drive actual bookings: "best luxury hotels in KL 2026", "best wellness resorts near Singapore".

Thematic Categories — Available for Participation
Luxury Hotels
Best Luxury Hotels in KL / JB / Langkawi
Romantic Escapes
Best Romantic Hotels Near Singapore
Family Resorts
Best Family Resorts in Malaysia 2026
Wellness & Spa
Best Spa & Wellness Retreats in MY
Wedding Venues
Best Wedding Venues in Malaysia
Staycations
Best Staycations in KL / Penang / JB
1M+
Meta Impressions Guaranteed
Peaks
Ranks During Peak Booking Windows
🎬

Video Option: Embed your property video directly in the thematic guide — a cinematic reel of your rooms, pool deck, or F&B outlets playing inside the article increases time-on-page and direct click-throughs to your booking page.

Annual Guide · Type 3
F&B Guides by Thematic
Festive & Seasonal

Seasonal dining guides that put your restaurant at the top of Google — and top of mind — during the highest-revenue booking periods of the year. Glitz festive F&B guides are among the first results Singaporean travellers find when searching for CNY reunion dinners, Ramadan buffets, and Christmas dining experiences across Malaysia.

Festive & Dining Thematic Calendar
CNY 🧧
Best CNY Reunion Dinners in KL / JB
Ramadan 🌙
Best Ramadan Buffets · Buka Puasa KL
Valentine's 💕
Best Valentine's Dining in Malaysia
Christmas 🎄
Best Christmas Dinners & Festive Sets
Fine Dining
Best Fine Dining & Steakhouses in KL
Hotel Dining
Best Hotel F&B Destinations in Malaysia
1M+
Meta Impressions Guaranteed
Festive
Timed for Peak Booking Windows
🎬

Video Option: A 30–60 second F&B video — plating shots, ambience, festive décor — embedded inside the festive guide is one of the highest-converting placements we offer. SG diners researching CNY options respond strongly to atmospheric food videography.

Exclusive · Property Showcase
Exclusive Property Showcase + Video
Full Brand Story · Bottom Funnel

A full editorial feature dedicated entirely to your property or F&B outlet — your story, your team, your F&B, your rooms — with a cinematic video embedded inside the article. This is the most powerful single placement Glitz offers: long-form, exclusively yours, with no competing properties in the same piece.

Live Property Showcase Examples — Click to View
Resort Showcase
The Danna Langkawi — Exclusive Feature
Spa & Wellness
The Chateau Spa & Wellness Resort
Hotel Debut
Hyatt Centric KL Makes Its Debut
City Hotel
Hilton Petaling Jaya — Full Feature
Eco Resort
Anantara Desaru Coast — Discover
IG Reel Feature
Hilton KL Hotel Review Reel
100K
Organic Reach Guaranteed
Exclusive
No Competing Properties
🎬

Cinematic Video Included: Every Property Showcase includes the option to embed a cinematic brand film — either your existing footage or produced by Mapletree Media during a property visit. The video is yours to repurpose across Booking.com, Expedia, your website, and social — permanently owned, no licensing fees.

04
Pricing · Three Tiers · Clear Deliverables · Maximum Savings
Partnership Investment · Per Property / Annual

Reach SG travellers. Own the search results.

Three tiers designed around property needs — from a single market test to full year-round domination across both Singapore and Malaysia. All prices per market. SG + MY combinations available at a discount.

How to read this table: Each tier includes a combination of Glitz Articles (placement in annual guides) and/or Exclusive Property Showcases. The 1M impressions guarantee applies to each Annual Guide placement. The 100K organic reach guarantee applies to each Exclusive Showcase. Video embedding is available on all formats — supply your own or commission Mapletree Media to produce one.
Tier 1 · Starter
Discovery
One guide. Establish your SEO presence.
1× Glitz Annual Guide placement (location or thematic)
1,200–2,000 word article · SEO optimised
Social amplification · IG + FB
Direct reservation CTA in article
Permanent Google index
Video embed option (supply your own)
1M+
Guaranteed Meta Impressions
🇸🇬 SG Market only
MYR 4,500
≈ SGD 1,800
🇸🇬🇲🇾 SG + MY
MYR 7,000
both platforms · save 22%
Tier 2 · Popular
Authority
Guide + Exclusive Feature. Full brand narrative.
2× Glitz Annual Guide placements (mix of location + thematic)
1× Exclusive Property Showcase · 800–1,000 words
1× Cinematic video embedded in Showcase
Full whitelabel rights on video & article
EDM blast to 18,000+ subscribers
Social amplification · IG + FB + TikTok
2.1M+
Combined Guaranteed Reach
À la carte value: MYR 17,750
🇸🇬 SG Market only
MYR 13,500
Save 24%
🇸🇬🇲🇾 SG + MY
MYR 21,000
Save 27% · both platforms
Tier 3 · Premium
Dominance
Year-round presence. Both markets. Every season.
3× Glitz Annual Guide placements (location + thematic + festive)
3× Exclusive Property Showcases · staggered across year
2× Cinematic videos produced by Mapletree Media
Covers CNY · Ramadan · School Hols · Year-End
Full whitelabel rights · all content
Priority booking · dedicated account manager
4M+
Combined Guaranteed Reach
À la carte value: MYR 35,250
🇸🇬 SG Market only
MYR 24,500
Save 30%
🇸🇬🇲🇾 SG + MY
MYR 38,500
Save 30% · both platforms
At a Glance · Package Comparison
Deliverable Tier 1
Discovery
Tier 2
Authority
Tier 3
Dominance
À La Carte
Glitz Annual Guide placements
Location / Thematic / F&B
MYR 4,500 each
Exclusive Property Showcase
Dedicated feature · 800–1,000 words
MYR 8,750 each
Cinematic Video Produced
By Mapletree Media
Supply own1× produced2× producedMYR 15,000+
Meta Impressions Guaranteed1M+2.1M+4M+
EDM Blast (18K+ subscribers)
SG Market PriceMYR 4,500MYR 13,500Save 24%MYR 24,500Save 30%
SG + MY (Both Markets)MYR 7,000MYR 21,000Save 27%MYR 38,500Save 30%
💡

How to choose: Tier 1 is ideal if you're testing the SG market for the first time or running a single seasonal push. Tier 2 is the sweet spot for properties wanting discovery + conversion in a single campaign. Tier 3 is built for hotel groups and F&B operators who want to dominate every major booking season — CNY, Ramadan, school holidays, and year-end — across both markets simultaneously.

ℹ️

Barter option available: Tiers 2 and 3 can include a partial barter element — F&B dining credits at published rack rates. Room barter available upon separate agreement. Pricing valid for 30 days from proposal date.

Part B
Mapletree Media Video Production — The Production Partner Behind Glitz
Mapletree Media · Strategic Video & Production · Singapore & Malaysia

Videos that sell your property.

We are the production house behind Glitz — specialists in hospitality, F&B, and travel content for 20+ years. Every video we produce is fully whitelabelled — yours permanently. Take up a Glitz partnership and every video is embedded in Glitz editorial at no additional media cost.

20+
Years in Production
50+
Hospitality Films
3K+
Clients Served
Full
Whitelabel Rights

The commercial hook: Glitz posting is free for Mapletree Media retainer clients.

Every hotel or F&B client on a Mapletree Media video retainer receives complimentary Glitz article placements — your videos are published and amplified on Glitz.sg and/or Glitz.my at no additional editorial charge. This means your video production budget now buys you both production and media distribution. No other production house in Malaysia or Singapore can offer this.

FOC Glitz Posting
With MTM Retainer
Worth MYR 4,500–8,750 per placement
05
Video Capabilities · Long-Form & Short-Form
Production Formats

Long-form brand films. Short-form social content.

Two formats for every stage of the guest journey — from the flagship brand film that anchors your property story, to the monthly social reels that keep your rooms and F&B top-of-mind.

Long-Form · 3–5 Minutes
Cinematic Brand Film

Full property storytelling — rooms, dining, wellness, amenities, and the intangible feel of a place. Shot in a single production day, delivered in 10–14 working days. The definitive video asset for your website, OTA listings, social, and sales presentations.

Full property walkthrough — rooms, F&B, pool, wellness
Lifestyle talent + voiceover narration available
Formatted for YouTube, website banner, Booking.com
Full whitelabel — permanent ownership, no licensing fees
Embedded in Glitz editorial FOC with retainer
Corporate Brand Film
MYR 95,000 standard
MYR 60,000
Special rate · save 37%
Short-Form · 30–90 Seconds
Social Reels & Content

Platform-native short-form content for Instagram, TikTok, Facebook, and OTA video listings. Monthly production retainer keeps your F&B and property top-of-mind with SG travellers throughout the year — every video embedded in Glitz editorial at no extra cost.

F&B showcase · plating, ambience, dining experience
Property walkthroughs · room reveals · pool shots
Festive content · CNY, Hari Raya, Christmas sets
9:16 vertical (Reels/TikTok) + 16:9 horizontal
Up to 3× videos per month on retainer
Monthly Retainer (up to 3× videos)
Per video à la carte: MYR 3,000
MYR 8,000
/month
06
Production Portfolio · Hotels & F&B — Real Work, Click to Watch
Portfolio · Hospitality & Dining

Work we've done for properties like yours.

Every example below is a real production. These are the exact formats we produce for hotels, resorts, and restaurants across Singapore and Malaysia.

🎬

Full portfolio: View our complete production reel at mapletreemedia.com/video — 50+ hospitality and F&B films produced since 2006.

07
Part B Pricing · Video Production Packages
Production Investment

Transparent pricing. Permanent content value.

All videos are fully whitelabelled and permanently owned by your property from the moment of delivery. Combine with a Glitz editorial partnership and every video is published on Glitz at no additional media cost.

One-Off Production
Corporate Brand Film
3–5 minute cinematic property film
Full property walkthrough — rooms, F&B, wellness, pool
Professional crew · 1 production day on-site
Colour grading, soundtrack, brand overlay
Delivered in 10–14 working days
Full whitelabel rights — no licensing, no expiry
Special Rate (was MYR 95,000)
Save 37%
MYR 60,000
À La Carte
Single Short-Form Video
30–90 second social reel or F&B showcase
Formatted for Reels, TikTok, and horizontal use
1 day production or remote-editing from supplied footage
Full whitelabel rights — yours permanently
Per Video · À La Carte
MYR 3,000
Monthly Short-Form Retainer
Up to 3 videos per month · Glitz posting included FOC
Best Value
Up to 3× short-form videos per month (30–90 sec each)
F&B showcases, property reels, festive content, campaign-specific
9:16 + 16:9 formats delivered each video
Dedicated account manager · monthly content calendar
Glitz article posting for all videos — FREE (worth MYR 4,500+ per placement)
Monthly Retainer
MYR 8,000
Up to 3× videos/month
Per Video (within retainer)
MYR 2,667
vs MYR 3,000 à la carte · save 11%
08
Brands That Trust Glitz & Mapletree Media
Brand Partners · Hotels · F&B · Lifestyle

In good company — the brands that chose us.

From international hotel groups to award-winning F&B concepts, the region's most respected hospitality brands trust Glitz and Mapletree Media to connect them with high-value travellers.

Hilton Singapore Capella Singapore St. Giles Hotels The Westin Singapore The Danna Langkawi Anantara Desaru Hyatt Centric KL Hilton Petaling Jaya Sunway Hotels The Chateau Spa Resort Lotus Desaru Beach Resort DoubleTree by Hilton Shah Alam Le Méridien KL · Prime Steakhouse Mallard Grill Torio Restaurant Sofitel Singapore Sentosa
Get Started · Tailored Proposals in 48 Hours

Ready to reach SG travellers?

Tell us your property, your target market, and your campaign window — we'll put together a tailored editorial and video proposal within 48 hours.

Regional Partnerships Director
Adrian Yong
Glitz & Mapletree Media Partnerships
📞 +60 16-737 9704
Managing Director
Sean
Mapletree Media Pte Ltd
📞 +65 9627 6717
Glitz Singapore
glitz.beautyinsider.sg
Glitz Malaysia
glitz.beautyinsider.my
Production Portfolio
mapletreemedia.com/video